Issue 01 - tummy time toys, fridge filter, chicken coop door
and 5 more...
My name is Max Burdilov, I am an 8-figure Amazon seller with over 10 years of e-commerce experierce. Over this time I launched hundreds of products in different niches, both in the USA and in Europe.
Within my team I have a dedicated department looking for new product opportunities. In our research we use data from Amazon Brand Analytics, Product Opportunity Explorer, Google Trends, Tiktok Trends and other sources. Some of the ideas that we find are developed into new products, but most go unnoticed, due to limited resources of money, time, people and space.
I decided to share some of these in a weekly newsletter. I plan to only concetrate on products that are part of an upward trend, where you can expect total market demand to go up in the near future.
Some of the opportunities will be available for all for free, some will be a part of a paid subscription. This issue is 100% free.
The plan is to write one newsletter per week. Let’s see how this goes.
Here is current week’s selection of promising e-commerce product trends.
1. Automatic chicken coop door
The idea behind this product is simple - open the door at sunrise, close at sunset. Chickens like to wake up early and get upset if you keep them inside the coop in the morning. You either have to wake up yourself and let them out or listen to their unhappy noises.
At sunset the door closes and protects the coop from predators.
The product is not new, but it soared in popularity with Covid restrictions and shows no signs of stopping, judging by Google Trends:
The same trend can be seen on Amazon. Brand Analytics search frequency rank is at an all-time best:
Top search term: automatic chicken coop door
Last month Brand Analytics search frequency rank: 17,629
Amazon search volume past 360 days: 240,933
Search volume growth past 360 days: 53%
Average sale price: $143.83
Number of competing brands: 17
Top 5 Products Click Share: 57%
2. GE fridge water filter
Did you know that some fridges use a water filter that needs to be changed every 6 months? I didn’t, and I have no idea how this information avoided me until now. I need to get a better fridge.
Here is what a typical filter looks like, in case you are as ignorant as I am:
Some sources claim that water filters is a very profitable part of fridge business, and you might be ok replacing them less frequently, but Google Trends data seems to disagree. Searches for GE filters are on the rise:
Demand for filters on Amazon will depend on the popularity of a given fridge, but here is one where there is a clear recent jump in interest, “xwfe3pk GE water filter”:
This market requires constant monitoring of which fridges are going in and out of circulation, but, if done right, this can be a good niche. Also, this is something that people will buy again and again, which is always good news.
Top search term: xwfe3pk GE water filter
Last month Brand Analytics search frequency rank: 109,641
Amazon search volume past 360 days: 297,765
Search volume growth past 360 days: 135%
Average sale price: $38.61
Number of competing brands: 4
Top 5 Products Click Share: 100%
3. Tummy time toys
I have recently become a father, so this one is easy to explain. Young babies tend to spend most of the time on their backs, both when sleeping and awake, unable to turn around. Because of this, it is advisable to put them on their tummies from time to time, to let them engage other muscles, to force them to raise their head, move around and eventually start to crawl.
At this point it is a good idea to have toys around to get their attention. These can be mirrors, high-contrast pictures, squeaky things etc:
Google Trends demand growth for tummy time toys is not too dramatic, but it is there, peaking at Christmas:
Things, however, are looking better on Amazon, where search frequency rank has been improving for the past two years:
This is one of those niches where there is a lot of room for creativity and new ideas, especially if you are familiar with the subject and have a baby nearby for some beta-testing.
Top search term: tummy time toys
Last month Brand Analytics search frequency rank: 9939
Amazon search volume past 360 days: 444,754
Search volume growth past 360 days: 67%
Average sale price: $27.24
Number of competing brands: 46
Top 5 Products Click Share: 35%
4. Cruise must haves
Travel was one of the business sectors most affected by Covid. And now, at least in the USA, it is bouncing back. Here is Google Trends data for “cruise”:
It looks like people are going on cruises again, and it might be a good time to exploit that. One of the search terms that is getting more and more traffic is “cruise must haves”. Google Trends is almost at an all-time high:
Amazon search frequency rank is also at an all-time best:
What do people buy when they go on a cruise? Here is one example: a power strip that is compatible with cruise ship sockets. It basically means that a power strip must not have surge protection, which is a necessary requirement for all cruise ships.
Top search term: cruise must haves
Last month Brand Analytics search frequency rank: 6816
Amazon search volume past 360 days: 500,856
Search volume growth past 360 days: 894%
Average sale price: $13.95
Number of competing brands: 49
Top 5 Products Click Share: 40%
5. Boho baby
Boho (short for Bohemian) is a popular fashion style somewhat similar to hippie fashion. It uses natural fabrics, patterns accents of the 70s, neutral and warm shades.
Some people claim that it is more than just a fashion trend, that it is an actual ideology: an alternative way of dressing, combined with a liberated lifestyle and a social position against things like materialism or climate change.
Here are some examples:
Boho style, however, is a very fuzzy term and it can mean anything, from shoes to carpets. This is not a very well-defined niche.
Here is a subtrend which is more narrow: a boho baby:
It more or less means clothing for baby girls, boho style.
Google Trends is on the rise:
Amazon search frequency went from non-existent to 55590 in the past thre years:
This is not an easy niche. Fashion invoilves a lot of window shopping, people clicking and not buying, low conversions and high returns. However, there is definitely an opportunity there, if the product fits what the market wants.
Top search term: boho baby
Last month Brand Analytics search frequency rank: 55,590
Amazon search volume past 360 days: 129,113
Search volume growth past 360 days: 51%
Average sale price: $17.65
Number of competing brands: 84
Top 5 Products Click Share: 38%
6. Non-alcoholic wine
Non-alcoholic alcohol is becoming one of the main trends in the drinks sector. Sales in 2021 reached more than $1.6 Bn, and are expected to jump to $4.5 Bn by the year 2031.
And non-alcoholic wine is one of the main drivers.
Here is Google Trends USA data for “alcohol free wine”:
And here is Amazon search frequency rank, currently at 29,880 for April 2022:
Top search term: non-alcoholic wine
Last month Brand Analytics search frequency rank: 29,880
Amazon search volume past 360 days: 349,730
Search volume growth past 360 days: 72%
Average sale price: $33.53
Number of competing brands: 42
Top 5 Products Click Share: 41%
To me the market looks unsaturated. If you search for regular “wine“ you get prices ranging from $3.49 to $12.99 (top 8 results). However, when you search for non-alcoholic wine, the prices are much higher:
Which looks like there might be some room for good profit margins.
7. Gold kitchen faucet
Gold finishes is one of the hot 2022 trends in kitchen design. Sinks and faucets is where the action is:
Google Trends USA for the past 5 years is showing a steady rise. Nothing dramatic, but it is there:
Amazon popularity for “gold kitchen faucet” follows a similar pattern, improving slowly:
This might be a good trend for someone already familiar with the kitchen niche and looking to expand the range of products.
Top search term: gold kitchen faucet
Last month Brand Analytics search frequency rank: 39,007
Amazon search volume past 360 days: 208,180
Search volume growth past 360 days: 30%
Average sale price: $177.47
Number of competing brands: 24
Top 5 Products Click Share: 62%
8. Hydration multiplier
Hydration multiplier is basically an electrolyte drink, which is supposed to hydrate you faster than water alone.
It is also a trademarked name, belonging to a company called LIQUID I.V.
There are two things about this product that I find interesting and potentially useful.
First of all, there is tremendous growth in interest, both on Google:
And secondly, there are other sellers on Amazon exploiting this search term, such as this, this and this one, selling similar-sounding things like “hydration accelerator" etc. It is not immediately clear that these are actually different products, and some customers might be confused enough to prefer other brands to LIQUID I.V.
Search term: hydration multiplier
Last month Brand Analytics search frequency rank: 38,007
Amazon search volume past 360 days: 283,104
Search volume growth past 360 days: 189%
Average sale price: $33.54
Number of competing brands: 4
Top 5 Products Click Share: 100%
This is it for this week. I hope you enjoyed that. If you did you are welcome to subscribe to this newsletter.