Issue 05 - emsculpting, balloons, toothpaste
This is Emsculpt NEO, the latest and the best emsculpting machine out there.
What is an emsculpting machine, I hear you ask? It is a machine that stimulates muscles with electromagnetic energy, forcing them to contract to 100% for up to six seconds. The average person in a gym, no matter how strong, can only contract their muscles to 30-35% capacity for a fraction of a second.
The secret sauce is a technology called HIFEM, which stands for “High-Intensity Focused Electra-Magnetic”. This is what forces your muscle tissues into contractions that are not possible on your own.
The machine also eliminates fat cells in the area.
The end result is toned muscles and less fat, without effort or pain, and this has been backed by several independent studies in the United States, as well as this picture that I found on the Internet:
It is expensive. The manufacturer of the original machine and “Emsculpt” trademark owner does not specify prices on its website, but just one treatment session at a clinic costs over $700.
The good news is that the HIFEM technology itself seems to no longer be a secret. There are HIFEM emsculpting machines available on Alibaba, for example this one for $4200. You can get the machine itself for the price of 6 sessions. A bargain.
This is obviously not an easy opportunity, both because of the cost of the product and trademark issues. But demand is there. Here is Google Trends:
And here is Amazon:
Top search term: emsculpting machine
Last month Brand Analytics search frequency rank: 67,910
Search volume growth past 360 days: 106%
Average sale price: $1175.97
Number of competing brands: 16
Top 5 products click share: 82%
This is an opportunity for someone creative. There are so many different occasions people buy balloon arches for, from kids’ parties:
They can be tacky or elegant, big or small, as an arch or as a circle. There are endless options to stand out from competition. But what strikes me is how boring top 4 on Amazon looks right now:
This product deserves more variety at the top.
Demand on Google Trends shows seasonality (summer months are the best), but it is growing overall:
Current Amazon Brand Analytics search frequency rank is at an all-time high of 1,185:
There are lots of competing brands (47), but top-5 only take 44% of sales, which means that this niche will be easy to penetrate if the product is right.
Top search term: balloon arch kit
Last month Brand Analytics search frequency rank: 1,185
Search volume growth past 360 days: 97%
Average sale price: $29.88
Number of competing brands: 47
Top 5 products click share: 44%
If arranging coloured balloons in arches is too childish for you then take a look at this beauty:
Nema 14-50 outlet is a wall connector for someone charging their electric car at home. There are a few different types of connectors on the market, and Nema 14-50 is one of the most popular. Number 50 stands for 50 amps of power, which is what you need to charge a car.
Electric cars market is booming, and this is what fuels the demand for this product.
Number of searches on Google went up 82% since last year:
Amazon demand also goes up, search volume grew 74% in the past 360 days:
What I like about this opportunity is that prices are high. There are of course cheap brands selling for $9.99, but as long as you provide something extra, like lifetime warranty or a box with a lock, prices go up.
Top search term: nema 14-50 outlet
Last month Brand Analytics search frequency rank: 67,987
Search volume growth past 360 days: 74%
Number of competing brands: 14
Top 3 Brand Analytics products click share: 63%
Litter Robot is a self-cleaning cat litter box full of useful features, such as sending you messages at work when your cat had a piss.
As soon as this happens, the machine sifts the filling and replaces the liner bag. Which is what we focus on here. The product is basically a pack of plastic bags compatible with the machine.
Interest in Litter Robot on Google is at an all-time hight. The newest model, Litter Robot 4, has just been released in May this year.
Demand on Amazon is growing as well:
This is a very new product, and because of that there is very little competition at the moment (just 5 brands). Also, prices are ridiculously high. Bestselling product costs $35 and sells 2k per month. This market is up for some disruption.
Top search term: litter robot liner bags
Last month Brand Analytics search frequency rank: 90,906
Search volume growth past 360 days: 89%
Average sale price: $20
Number of competing brands: 5
Top 3 Brand Analytics products click share: 71%
Purple toothpaste is the latest trend in teeth whitening. It EXPLODED this year, growing by 573% an Amazon.
Well, the theory behind it is super simple:
Color purple is the opposite of color yellow on the color wheel.
Dirty teeth are usually yellow.
If we make the toothpaste purple then two colors cancel each other out and BOOM, teeth are white!
This is it, as far as I understand. It is basically a usual toothpaste, but purple.
Is this why some shampoos are purple as well, to make blonde hair even more blonde?
Anyway, here is the jump in Google searches:
And here is the demand jump on Amazon, search frequency rank going from non-existent to 30,091 in a space of several months:
Top search term: purple toothpaste for teeth whitening
Last month Brand Analytics search frequency rank: 30,091
Search volume growth past 360 days: 573% (!!!)
Average sale price: $11.29
Number of competing brands: 13
Top 3 Brand Analytics products click share: 67%
This is it for today. I leave you with the poll where you can choose the oportunity you think is best:
P.S.: And here are the results from the last week’s poll. Catalytic converter shield is the winner.
Thanks for reading, and see you next Tuesday.