The Garlic Press, Issue 12 - coquette, liquid blush, black shower head
Coquette is one of the biggest fashion trends of the moment, with Gen-Z girls leading the way on TikTok.
Coquette is an aesthetic, a style, a way you talk, you dress, you decorate your home.
The best way to quickly understand what this style is about is to imagine Nabokov’s Lolita. A young girl, innocent, untouched, idyllic, reading a book on a hot summer day in a short cotton dress. Hyper-feminine, sexy, seducing.
Gen-Z girls want that back, with a twist. Less about fucking old perverts, more about being who they are and proudly expressing their femininity.
In e-commerce, this trend can be applicable to a number of markets.
First of all, fashion.
In fashion, coquette aesthetic is all about croissant-shaped handbags, tank tops, dresses with frilly details, miniskirts, corsets and heels paired with knee-high socks.
Secondly, room decor.
In room decor, coquette means soft pastel candy colours everywhere. A vintage vanity desk and ornamental mirror. Heart-shaped pillows and dolls. String lights and hanging dried flowers. Floral wallpaper, Lana Del Rey posters and crystal chandeliers.
On Amazon, demand for coquette room decor is shooting through the roof:
There are already 4000 products on offer for coquette room decor, which is a lot. However, just 3 products on the first page have “coquette” in the title, which to me is a clear sign that most brands are unaware of this trend and how important it is to their sales. They probably think that what people want is pink pillows. However, it goes deeper than that.
This is a good niche for someone confident in their sense of style and willing to bet money on it. Lots of products could be suitable for “coquette” aesthetic, and deciding which one is going to be the most important decision.
Top search term: coquette room decor
Last month Brand Analytics search frequency rank: 15,001
Search volume growth past 360 days: 77% ✅
Top 3 Brand Analytics products click share: 21% ✅
Anybody who has an iPhone and drives a car will know what CarPlay is - an integration system that connects your phone to your car. Compatible apps are shown on the car touch screen, replacing native car manufacturer interfaces, which are usually outdated or poorly designed, or both.
The only downside of CarPlay is that in some cars it can only work with the wired connection. And this is where the popularity of wireless CarPlay adapters comes from. They first appeared in the market two years ago, and demand is still growing. On Amazon, search term popularity went up by 80% in the last 360 days.
This is not an easy niche. There are 15 competing brands, and the quality of most of the Amazon listings is pretty good.
Also, this is a complex product. This means extra care in finding the right supplier, spending time on testing samples and doing strict quality control.
Top search term: wireless carplay adapter
Last month Brand Analytics search frequency rank: 31,924
Search volume growth past 360 days: 80% ✅
Average sale price: $96.13
Top 10 competitors’ monthly revenue range: $8,679 - $106,237
Number of competing brands: 15
Top 3 Brand Analytics products click share: 36%
Adding blush to cheeks is as old as the world. Pinkish cheeks is a clear signal of good health, and good health means a female is ready to reproduce, which we males are wired to find sexy.
Over the centuries, people used all kinds of things to blush their cheeks, from vegetables and berries to ground ochre and, most recently, cosmetic powder.
And now there is a new option - liquid blush.
Liquid blush has lots of benefits when compared to traditional powder options. It lasts longer, it blends with the skin much better, it does not make the skin dry. It can be applied with your fingers. It is also good for older skin as it does not build up inside the wrinkles, making them less visible.
Demand for liquid blushes is blowing up, and this is still a very young niche - average listing age on Amazon is just over one year.
I would have expected this market to be dominated by large beauty brands, but it is not - there are lots of punk brands with not much experience in the beauty niche, some of them from China.
This market looks ready for some disruption.
Top search term: liquid blush
Last month Brand Analytics search frequency rank: 6,492
Search volume growth past 360 days: 68% ✅
Average sale price: $10.20
Average listing age: 1 year and 1 month ✅
Top 10 competitors’ monthly revenue range: $3,007 - $21,562
Number of competing brands: 11
Top 3 Brand Analytics products click share: 28%
One of the hottest recent trends in bathroom decor is matte black finish. This can apply to many things: taps, mirror frames, ceiling lights, hangers etc. Our focus today, however, is on shower heads.
Demand growth for black shower heads is not new, but it keeps rising, both on Google Trends and Amazon:
Competition is brutal, there are 20+ brands in this space, both Chinese and US-based.
But the product is not as simple as it can appear on the first sight, there are lots of variables. Some shower heads are round, some square. Some big, some small. Some have a massage function, others have a built-in hard water filter. There is still room for new sellers to offer a unique product and stand out from the rest.
Top search term: black shower head
Last month Brand Analytics search frequency rank: 19,925
Search volume growth past 360 days: 33%
Average sale price: $44.99
Average listing age: 1 year and 11 months 💚
Top 10 competitors’ monthly revenue range: $157,387 - $499,633
Number of competing brands: 20+ 🆘
Top 3 Brand Analytics products click share: 40%
This is my favourite type of product opportunity.
First, the overall demand is going up. Covid forced people to stay at home and invent weird hobbies, such as raising chickens. The pandemic is now thankfully a distant memory (at least here in Europe), but getting yourself a mini chicken farm is still something that people want.
Second, the majority of sellers are from the USA. Often this means poor competitor level. Take a look at images 4 and 5 of the top seller in the niche - the instructions are the size of a bus ticket, they are completely unreadable. In 2022, this is criminal offence. Whoever is responsible for this should be fired on the spot. And yet, they somehow manage to generate 65k of monthly revenue.
Third, the product is basic and the prices are high. All you need is 8 wooden boards glued together, to start selling for $38.53.
This is one of the best examples of a small niche that for some reason avoided the attention of professional sellers.
Top search term: chicken nesting box
Last month Brand Analytics search frequency rank: 68,322
Search volume growth past 360 days: 19%
Average sale price: $117.99
Top 10 competitors’ monthly revenue range: $11,872 - $65,875
Number of competing brands: 9 💚
Top 3 Brand Analytics products click share: 41%
This is it for today, as usual let me know which product opportunity you liked more:
P.S.: The winner of the last issue poll is biothane leash.